What Is Brand and How to Develop a Brand Guide

What is brand exactly?

No, it's not your logo — there is so much more to it.

I'll explain what brand is and how you can influence how others feel about your brand.

And I'll show you how I created a Brand Guide from my businessXP business so you can see exactly how to create your own.

You can then share your Brand Guide with your team to make sure your communications are always on brand.

Watch the video below.