The 2-Step Process I Follow When Inventing a New Product

 

When I invent a new product, I follow a 2-step process.

Do I ask customers what they want first?

Not exactly.

This is an issue of the Business Superhero newsletter with practical tips to help you succeed at business and life — by Mathew Georghiou the founder of businessXP and author of Business Superhero. To subscribe to this newsletter, you must first subscribe to the free businessXP Email Training.

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