Inventing and How To Determine Customer Needs

When I invent a new product, I follow a 2-step process.

Do I ask customers what they want first?

Not exactly.

Customers often don't know what they want or need until they see it.

And that's the challenge that many inventors face.

I've invented toys, board games, card games, software games and simulations, mobile apps, and more.

My approach is to build and commercialize quickly and then refine based on real customer use and feedback.

It's risky, but the only true way to know if a customer will want your product is to build it and ask them to pay money for it.

And the only true way to know if your product is serving the customer well is for them to use it successfully.

No amount of research can reveal this information.

I describe my 2-step process in this video.